The challenges of and success factors for young women in leadership positions within an IT company
14.03.2024 , Mainstage

On average, only 30 - 35 % of employees in tech industry companies are female, and the numbers for women in leadership positions are even lower. These statistics are alarming, especially considering research findings that highlight the positive influence of female leaders - enhancing collaboration, boosting productivity, promoting fairness and inspiring dedication and transformation towards shared goals.

Having spent the past 3 - 3,5 years as a young women in a leadership role within the tech industry, I've faced a few challenges. These challenges might have different reasons: age, gender, personality, habits, experiences or the market, industry, ... Whatever! This session is about identifying these challenges, but more importantly, on discovering effective strategies to overcome them and turn them into successes. Because I deeply believe in the power of people and their actions over mere coincidence. I am happy that I found a place in my career where I received mentoring and I was believed in. And in this session, I want to share insights aiming to inspire and support you in transforming obstacles into successes, converting difficult situations into opportunities of growth and turning draining conversations into sources of energy for improvement.

In recognizing that women need more advocates who believe in and support each other, I am here to empower you to take on your first leadership role and lead your team in a way that helps every member evolve into the best version of themselves.

Sarah Krendl is Smarketing Lead and responsible for the leadership and development of the D-A-CH Smarketing organization at COSMO CONSULT. COSMO CONSULT is one of the leading international Microsoft partners and its Smarketing organization includes the teams of product marketing, campaign marketing, event marketing and lead generation. Her main responsibilities are the strategic campaign and event planning, a stronger alignment between sales and marketing, the continuous improvement of marketing strategies and measures and the mission to turn COSMO into a data-driven company.