Sarah Krendl is Smarketing Lead and responsible for the leadership and development of the D-A-CH Smarketing organization at COSMO CONSULT. COSMO CONSULT is one of the leading international Microsoft partners and its Smarketing organization includes the teams of product marketing, campaign marketing, event marketing and lead generation. Her main responsibilities are the strategic campaign and event planning, a stronger alignment between sales and marketing, the continuous improvement of marketing strategies and measures and the mission to turn COSMO into a data-driven company.